Ever wonder why…we can’t do without fashion?
Fashion is the most powerful communication tool we have. Our style expresses who we are, what we think and our values. It has the power to boost our confidence and self-esteem. In the 80s, women followed fashion that empowered them to take on a new responsibility at the office and pursue their careers in male-dominated workplaces. And perhaps, the biggest reason why we can’t live without fashion is its economic benefits. Fashion is a huge industry that employs millions of people around the world.
Ever wonder why…fashion industry is one of the biggest polluters?
By definition, fashion is not eco-friendly, because of its trend-driven focus. The industry necessitates buying new garments and accessories every season, this has a knock-on effect. We forget how fashion harms nature. Manufacturing puts a strain on non-renewable resources, most of all water. Fashion relies on harmful chemicals, which affect rivers, water systems, fish, and soil. Most of all, fossil fuels create carbon dioxide, which affects global warming. As a result, fashion is often at odds with the natural world.
Ever wonder why… trends pass and style remains?
Our style carries psychological and personal significance. It reflects our shifting notion of self, evolving as we become clearer on who we are and our core identity. Style is a sounding board for the person we are and the person we wish to become. Each of us desires to be appreciated for the differences that make us unique. At the same time, we don’t want to be defined by these differences.
Ever wonder why… made in Italy has such appeal?
When we think of Italy, we imagine the finest espresso served in an elegant tazza. We recall impromptu meetings with friends in our favorite bar and a beautiful light that imbues the city with a “joie de vivre” or “gioia di vivere” as we say in Italy. The Made in Italy label isn’t just about quality; it’s an aesthetic and a way of life. To truly understand the appeal of Italian fashion and what Made in Italy represents, we must first look at our culture, customs and history.