The appeal of quite luxury Quite luxury is a fashion trend characterized by understated elegance, impeccable quality, and a focus on timeless design. Unlike ostentatious luxury, quite luxury appeal is linked to subtle sophistication, often showcased through premium materials like virgin wool, cashmere, and satin. It's about feeling luxurious without needing to shout it from the rooftops. HOW TO RECOGNISE A QUALITY BLAZER In the realm of fashion, a quality blazer is more than just a garment; it's a timeless piece that exudes sophistication and style. Recognising the hallmarks of quality in a blazer is essential for ensuring durability, comfort, and enduring elegance. Let's explore the key factors to consider when discerning the quality of a blazer, from fabric composition to intricate details and functionality. ACHIEVING STYLE HARMONY: THE PERFECT BALANCE BETWEEN ICONIC AND BASIC PIECES In the realm of fashion, achieving balance between iconic and basic pieces is essential for creating a wardrobe that exudes timeless elegance. From classic blazers and coats to versatile white t-shirts and blue jeans, understanding the synergy between these elements is key to curating a wardrobe that seamlessly blends sophistication with personal style. Why a blazer is the perfect jacket In the ever-changing landscape of spring fashion, a blazer stands as a timeless and versatile essential. From mornings at the office to weekend strolls and elegant evening events, its breathability, easy-to-match design, and refined elegance make it the perfect jacket for any occasion. Embrace the sophistication and effortless chic of a blazer this spring, and elevate your style with confidence and grace. The timeless beauty of trench coats The trench coat has a rich history dating back to World War I, where it was originally designed for British soldiers in the trenches. Since then, the trench coat has evolved into a timeless beauty, a fashion staple, admired for its timeless silhouette and enduring appeal. EMBRACING ELEGANCE: WHY PREFERRING NATURAL FABRICS OVER SYNTHETIC ONES Choosing between natural and synthetic fabrics is crucial for environmental sustainability. While synthetic materials contribute to pollution and emissions, natural fabrics like Virgin Wool and Cashmere offer biodegradability and eco-friendliness. Not only are they sustainable, but they also provide unmatched breathability, timeless beauty, and all-day comfort. Opting for natural fibers like Virgin Wool and Cashmere allows us to prioritize both style and sustainability, shaping a better future. THE REAL COST OF FAST FASHION FOR WOMEN From personal care to shopping for clothing, women invest considerable time and resources in cultivating their appearance, making the real cost of fast fashion enormous. The art of dressing effortlessly chic In the realm of fashion, mastering the art of dressing effortlessly chic is a harmonious balance of simplicity and allure. Italian made outerwear Our journey begins with a passion for design and a dedication to sourcing the finest materials from Italy. From the initial concept to the final product, every step of our process is infused with meticulous attention to detail and a commitment to excellence. Black is always a good choice As a color that resonates with depth, sophistication, and versatility, black is always a good choice for women who seek a blend of classic style and contemporary flair. Embrace the journey as we delve into why black remains the epitome of chic and timeless beauty in fashion. How to Make Your Wardrobe truly Reflect Your Identity Learn how to build a wardrobe that not only showcases your personality but also exudes timeless elegance and versatility. Discover the key elements to consider, from defining your personal style to selecting high-quality pieces that stand the test of time. the charm of the jewelry blazer In the realm of fashion where trends come and go, there lies a timeless piece that continues to captivate and charm – the jewelry blazer. Why Red Clothing is Timeless Red clothing has long been celebrated for its timeless allure, versatility, and the undeniable impact it brings to any wardrobe. From the deepest scarlets to the brightest crimsons, the color red has a way of captivating attention and making a bold statement. How to increase the clothing lifespan By following these tips and making thoughtful choices, you can ensure that your garments last for years to come. Prioritize quality, care for your clothing, repair when necessary, and embrace your unique style to make the most of your wardrobe. How to build a lasting wardrobe Building a wardrobe that truly reflects your identity is an art form. It's about curating a collection of staple pieces that stand the test of time, exuding Italian craftsmanship and timeless elegance. Caring for luxury wool coats Luxury wool coats are more than just garments; they're investments in timeless elegance and high-quality outerwear. Crafted with Italian craftsmanship and attention to detail, these coats exude sophistication and style. To ensure they maintain their beauty and longevity, proper care is essential. The versatility of a blazer Experience the versatility of blazers and elevate your wardrobe with timeless elegance. Making fashion sustainable While the fashion industry faces significant challenges in achieving sustainability, there are tangible steps that can be taken to mitigate its environmental impact. By raising awareness, making informed purchasing decisions, and advocating for change, we can work towards a more sustainable future for fashion. Natural Fabrics As the fashion industry continues to evolve, there's a growing appreciation for the beauty and sustainability of natural fibers. From luxurious coats to everyday essentials, natural fibers offer unparalleled quality and comfort, making them a popular choice among discerning consumers. How to Choose the Perfect Coat: A Guide to Luxury Outerwear When it comes to luxury coats and blazers for women, a cashmere coat stands out as the epitome of timeless elegance and Italian craftsmanship. But with so many options on the market, how do you choose the right one? Ever wonder why…we can’t do without fashion? Fashion is the most powerful communication tool we have. Our style expresses who we are, what we think and our values. It has the power to boost our confidence and self-esteem. In the 80s, women followed fashion that empowered them to take on a new responsibility at the office and pursue their careers in male-dominated workplaces. And perhaps, the biggest reason why we can’t live without fashion is its economic benefits. Fashion is a huge industry that employs millions of people around the world. Caroline Dyen – Manager "Even if I love looking at the trends, I’m not really into buying trendy pieces anymore as I get bored of them easily. I love classic pieces with a twist." Ever wonder why…fashion industry is one of the biggest polluters? By definition, fashion is not eco-friendly, because of its trend-driven focus. The industry necessitates buying new garments and accessories every season, this has a knock-on effect. We forget how fashion harms nature. Manufacturing puts a strain on non-renewable resources, most of all water. Fashion relies on harmful chemicals, which affect rivers, water systems, fish, and soil. Most of all, fossil fuels create carbon dioxide, which affects global warming. As a result, fashion is often at odds with the natural world. Ever wonder why… trends pass and style remains? Our style carries psychological and personal significance. It reflects our shifting notion of self, evolving as we become clearer on who we are and our core identity. Style is a sounding board for the person we are and the person we wish to become. Each of us desires to be appreciated for the differences that make us unique. At the same time, we don’t want to be defined by these differences. Women we love – Meryl Streep Meryl Streep once declared she “couldn’t care less” about fashion. It’s precisely this refusal to curry favor from the fashion world that makes Meryl so attractive as a style icon. Vogue perfectly summed up our love of this Hollywood actress, noting that Meryl “possesses a timeless, confident elegance that consistently transcends trends.” Assem Louis Fernandes – Business owner & mum "I am trying to invest more in unique pieces with more feminine allure. My Le Rú blazer is pink and I adore it because it’s different and makes me feel special and refined." Ever wonder why… made in Italy has such appeal? When we think of Italy, we imagine the finest espresso served in an elegant tazza. We recall impromptu meetings with friends in our favorite bar and a beautiful light that imbues the city with a “joie de vivre” or “gioia di vivere” as we say in Italy. The Made in Italy label isn’t just about quality; it’s an aesthetic and a way of life. To truly understand the appeal of Italian fashion and what Made in Italy represents, we must first look at our culture, customs and history. Carmen Condeescu – Photographer "I don’t believe in following seasons and the latest trends of the moment. When purchasing a piece of clothing I always try to ask myself if I will love it just as much in one year from now. In my opinion, a good piece of clothing has to transcend seasons and trends."